Online etiquette for growing business : 5 must dos for an entrepreneur to create a great virtual impression

1. Build a relationship with the Press; Having journalists, bloggers, online media influencers as friends wont hurt, I tell you, it will infact help you more than you know. Though you should  not take undue advantage by asking for freebies all the time , but you can negotiate for discounts or shout outs once in awhile. The free press will work wonders for your business PR. Imagine the worth of  publicity you will get, and studies have shown that people are more likely to patronize businesses that have been referred by someone else , especially if the person is taken to be an authority in his or her field. So If a beauty blog, beauty magazine , or a Instagram queen tweets or posts about your beauty product as the rave of  the moment, their followers/readers will tend to trust their review more.
Online etiquette for growing business : 5 must dos for an entrepreneur to create a great virtual impression


2. Write a good bio: A great biography helps you connect more with your clients, customers and increases your audience. A good bio must be well written, not necessarily long but concise enough to capture the main information the audience needs, a good description  is required to  understand who a person is or what a business is all about . Your bio tells a lot about you, your about page should capture the essence of what you are about, it is the first impression people have about you and your business.  If you want to appear funny, write funny catchy phrases, if you wan to be serious, your bio must reflect seriousness, in either case , let your personality and that of your business shine through.
After reading this post, take the next five minutes to write a byline, author bio, about page, it can be just 2 sentences but it must contain he essence and he right message you want to pass across.

3. Create a Feedback forum: It is not enough to be online, have social media pages, websites and have your businesses publicized without you monitoring the mentions about your business ,connecting  and interacting with those who have made the mentions.  Not getting back to your audience is bad and unhealthy habit for business, feedback can be negative, positive or indifferent but it gives your an overview of what others think of your business and the personality behind it. You can work on rebranding , leverage on the current momentum, or reinventing a new business altogether depending on the type of feedback you are getting.
A mail subscription, Comment form, Mentions for business are good forms of monitoring feedback.

4. Complete your profile pages: Give the right information , be on the social media pages that matter to your businesses, you don't have to belong to every social media application, Facebook, linked and Instagram are the three basic places to start off. Dont leave the pages empty, put up at least a picture with a sentence describing what you do and contact details. The contact can be a telephone number, a link to your website and the name of the contact person.

5. Connect with only businesses with similar interests or like minded persons only: Your network is as valuable as the kind of people and businesses you follow and connect with. To avoid being seen as over needy or spammy, Tag only people in your pictures that have similar interests, send bulk emails at least once a week ,not everyday, post on discussion boards that are in your line of business. It comes out absurd, if as a makeup seller, you post your products images on a sports forum. Entrepreneurs are special breed, find those who are willing to even do trade by barter, say exchanging of posts on individual pages to promote each other;s business. Use google hangouts, search events on Facebook, make use of relevant hashtags to network and interact with other entrepreneurs, this will improve your chances for more exposure and others will see you as one who has passion for his/her line of business.

For More help in understanding social media manners for businesses: Check out this post Business community 



Comments

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