Entrepreneur series: Meet Shade Okoya , the Queen behind Eleganza group


If you move or follow business, fashion , lagos or entertainment circles, am sure you must have heard the name of Shade Okoya, the proud and amiable wife of Foremost Nigerian businessman Rasak Okoya of the Eleganza industries fame. In this Interview, Shade  explains that beyond the fame , there is handwork involved in reviving and rebuilding a successful business. 
Sade Okoya
Sade Okoya

Did you at any time, when you were growing up, think you would become an entrepreneur?


I had, from early age in school, incubated the idea of doing business and I had big dreams to be a successful entrepreneur. However, knowing and getting married to my successful husband, who is a workaholic and has always achieved goals and objectives, catapulted me to where I am today.

As an entrepreneur, do you sometimes think that you are wearing shoes bigger than your feet?

Since I assumed office as Managing Director of Eleganza Industrial City, I have repositioned the company positively. Eleganza Industries Limited had suffered a major setback in the past but as my husband, Chief Rasak Okoya, has passion for the industry, the company came back bigger and better as Eleganza Industrial City Limited in a 35 hectares of land at Km 68 Lekki Epe expressway after Eleko junction in Ibeju Lekki area in Lagos – Nigeria.

The new direction is moving towards being a foremost producer of chairs, tables, school tables, cooling boxes and food warmers, baby diapers, sanitary pads, suitcases, pet bottles and beauty soaps, slippers for both ladies and men, disposables and reuseable products, (which all can be customized / produced in colors to suit customers needs). Its products will also be exported spanning not just West African countries, but all over the world.

A few years ago, Eleganza was quiet. When did you start running the factory and what innovations did you bring in?


As you, know repositioning is the key. Eleganza Industries had suffered a major setback over the past years, but it has returned back bigger, stronger and better under the name Eleganza Industrial City Limited with premium products at affordable prices.

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However, one of the new products we are launching soon is our Eleganza range of beauty soaps which will have over 20 names coming into the Nigerian market. I have my name on one of the packs which has four different fragrances. Each soap has been checked to the very last detail to give a very lasting / wonderful experience after each use.

Shade Okoya is a successful wife, mother ,hostess and entrepreneur.She has bagged many degrees and chieftaincy titles. 

Read the full interview

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